For the first time in the history of retail groups, eData Voice Marketing enables them to see, understand and exploit their real assets: their customer data.
- 360° vision: eData Voice aggregates all data sources (DMS, CRM, financial, rental, warranty, etc.) and aligns them in a Single Customer Repository (SCR).
- Reliable, actionable data: Thanks to connectors with the La Poste repository and the SIV, contacts are deduplicated, qualified and enriched to identify truly active customers.
- Ultra-precise, profitable marketing: no more haphazard campaigns, marketers finally have reliable, structured data with which to carry out relevant actions and generate measurable business.
With eData Voice, data becomes a real sales force.
From data to action: a new era in marketing
An enriched and structured customer database
- Consolidates and standardizes all information from the Group's business tools
- Integrates and qualifies third-party databases (financing, warranties, workshop history)
- Deduplicates and updates customer files with La Poste and SIV
Intelligent, customizable segmentation
- Fine segmentation based on customer profiles and history
- Identify purchasing behavior to anticipate needs
- Automated targeting for dynamic, responsive marketing
Ultra-efficient campaign management
- Creation and follow-up of one-off or ongoing marketing campaigns
- Automatic assignment of qualified leads to sales teams
- Real-time analysis of action performance
No more ineffective campaigns: every action is designed to maximize ROI
A module designed for marketing departments and teams
For marketing managers and directors
- Real-time 360° view of customer portfolio
- Aligning strategic decisions with reliable data
- Precise monitoring of marketing performance and return on investment
For marketing teams
- Advanced segmentation tools for ultra-precise targeting
- Simple, automated management of VN, VO and after-sales campaigns
- Autonomous importing and mapping of external files
A module fully integrated with eData Voice
Full interoperability with DMS and SCR eData Voice
- Immediate access to customer history (VN/VO purchases, APV interventions, etc.)
- Intelligent deduplication to avoid customer tracking errors
- Alignment of information with CRM tools, DMS and business applications
Automation and Business Intelligence
- Real-time campaign tracking with interactive dashboards
- Predictive behavior analysis to anticipate renewals
- Automate recurring tasks to boost productivity
Data-driven marketing, driven by concrete, measurable indicators
Why choose eData Voice Marketing?
A customer base
finally clean, complete and usable
Marketing campaigns
ultra-targeted, high-performance
Strategic marketing,
directly aligned with business decisions
A tool designed for marketing teams
and validated by management
Native integration
with all group data