In a world where data is a major strategic lever, its quality directly conditions the effectiveness of marketing campaigns, the relevance of decisions and the optimization of operations.
A fragmented customer base, full of errors and duplicates, leads to financial losses and undermines the performance of distribution groups.
With eData Voice, data quality becomes a reality. Thanks to advanced technologies and exclusive connections with key market repositories, we deliver unrivalled data quality, automating the correction, enrichment and structuring of information to maximize its value.
Clean, standardized data right from the source
We have integrated real-time connectors with external reference databases to ensure the reliability of each piece of information as soon as it is integrated into the Single Customer Repository (SCR):
- Connection to La Poste Française repository: standardization and automatic structuring of postal addresses to ensure accuracy and uniformity
- Deduplication and advanced deduplication (90% automation): thanks to the unique identification of postal addresses, we detect and merge duplicates by cross-referencing other key criteria (surname, first name, e-mail, telephone, vehicle).
Intelligent vehicle tracking thanks to SIV
Until now, no solution on the market has been able to accurately identify the current owners of vehicles sold by a dealership. eData Voice innovates by connecting directly to the SIV (Service des Immatriculations des Véhicules), offering distribution groups an unprecedented strategic advantage:
- Identification of customers still in possession of their vehicle
- Detection of vehicles that have changed ownership without being returned to the dealership
- Optimize after-sales marketing campaigns by targeting only legitimate owners, thus reducing unnecessary budgets and increasing the relevance of sales actions.
A perfectly aligned SCR, with no inconsistencies or errors
Each source database uses its own formats and repositories, generating numerous inconsistencies (for example, the title may be "Mr.", "Monsieur" or "Mr", depending on the source).
eData Voice aligns and unifies all the RCU's data tables to guarantee total consistency and uniform reading of information.
AI for better data exploitation
We have set up an AI-based Intelligent Thesaurus, a major breakthrough that automatically detects the themes of services consumed by customers.
- No re-coding required: our AI recognizes key words and expressions related to interventions (e.g.: overhaul, tires, shock absorbers, air conditioning, wiper blades, etc.).
- Optimization of marketing strategies: by precisely identifying customer needs, it becomes possible to personalize and anticipate maintenance and service offers with unrivalled precision.
eData Voice: the guarantee of clean, reliable and intelligent data
With eData Voice, your data finally becomes a performance driver, with no manual effort and no guesswork. Make data quality a strategic asset for your group, and provide your teams with a reliable, ready-to-use database.
Why choose Data Quality from eData Voice?
Making marketing campaigns more reliable
No more unnecessary mailings to duplicate contacts or owners who no longer have their vehicles.
Cost optimization
By reducing the errors and losses associated with a poorly maintained database, you can improve your profitability.
Data enhancement
Clean, structured data becomes a genuine strategic asset, enabling precise analysis and more effective decision-making.
Time-saving automation
Drastically reduces the time needed to clean and update customer databases