Personal data management is now a key strategic issue for retail groups. With increasingly stringent regulations and consumers attentive to the use of their information, ensuring GDPR compliance is essential for strengthening customer relations and guaranteeing effective marketing campaigns.
eData Voice natively integrates consent management within its Single Customer Repository (SCR). This approach enables fluid, secure management of customer data, while providing teams with compliant, high-performance marketing operations.
Full compliance with GDPR obligations
- Centralized storage and management of consents for each customer and prospect, whatever the source of acquisition (DMS, CRM, website, manufacturers, etc.).
- Traceability of consents and purposes (commercial offers, events, product information, etc.)
- Respecting consumer rights:
- Data access and portability (secure consultation and export)
- Right to be forgotten (secure deletion of information)
- Automated management of retention periods (e.g. customers: 5 years, prospects: 3 years)
Compliance becomes a performance driver
With eData Voice, RGPD compliance isn't just a regulatory constraint. It becomes a strategic asset for refining and intelligently exploiting customer data.
- A more transparent customer relationship: Each contact's preferences are respected, reinforcing trust and commitment.
- Better-targeted marketing campaigns: A qualified and compliant database avoids unnecessary solicitations and optimizes campaign performance.
- Optimized customer experience: Sales and after-sales teams know exactly when and how to contact a customer in compliance with the law.
Security and automation for total peace of mind
- Secure access and enhanced authentication
- Secure data transfer (SFTP, HTTPS)
- Encryption and anonymization of sensitive information
- Automatic compliance with data retention rules
eData Voice: GDPR compliance simplified and optimized
With eData Voice, personal data management becomes a strength rather than a constraint. A clean, compliant and qualified customer database guarantees quality customer relations and more effective marketing campaigns.
- Secure your data
- Comply with regulations
- Enhance your customer relations
eData Voice : The power of data, in full compliance.
Why choose eData Voice for your GDPR compliance?
An integrated solution
without the need for additional tools
Compliance
automated and reliable
Time-saving for teams
avoiding complex manual procedures
Improved customer relations
thanks to fluid, transparent consent management